JOSEPH modernised women. As the sixties drew to a close, Casablanca-born Joseph Ettedgui imagined a revolution in the way we buy fashion and so created a conceptual boutique to discover new ideas and new designers. Joseph brought Kenzo and Castelbajac to the world's attention, championed Azzedine Alaïa and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada.
Then in 1972 the JOSEPH in-house label was launched, placing importance on new and refined wardrobe classics. Today, under the creative direction of Louise Trotter, JOSEPH has become a contemporary designer brand respected worldwide. Each men’s and women’s collection explores the nuances of personality through intimate detail, sartorial techniques and luxurious fabrications.
JOSEPH WOMENSWEAR, OWN LABEL & MULTI-BRAND
77 Fulham Road | South Kensington
London, SW3 6RE
020 7823 9500
JOSEPH MENSWEAR, OWN LABEL & MULTI-BRAND
124-126 Draycott Avenue | South Kensington
London SW3 3AH
020 7591 0808